Protecting families with the right solution
Social CRM para principiantes
Es momento que tu estrategia digital tome otra dimensión. Es momento de aprovechar al máximo las oportunidades que nos brindan los canales sociales e impactar de forma positiva en tu negocio.
Social CRM es un disciplina y conjunto de acciones que nos permiten hacer que nuestra estrategia en redes sociales sea mucho más que seguidores o menciones: implementando un proceso de Social CRM comenzaremos a hablar de:
- ventas,
- clientes,
- retorno de inversión y
- beneficios económicos.
Te invitamos a descubrir las 4 claves del Social CRM: fidelización, atención al cliente, ventas e insights.
Kingdom View of SEO
The Big-Picture, Kingdom View of SEO
This year, shortly after the launch of the new Christian SEO Guys blog, Kurt published an epic post titled The High Stakes of SEO for the Kingdom of God that conveys the big picture of why search engine marketing is critically important to all Christian churches and ministries. He wrote:
When a young woman searches for ”unplanned pregnancy” in the search engines, do you want your Christian pregnancy center to show up at the top of the search results of planned parenthood? …
People’s eternal salvation may depend on SEO. It’s a big claim, but take a look at the screenshot to the right. Those are the search results for “church near Colorado City, AZ”. Three out of the top four results (including the top two results) are Mormon or Jehovah’s Witnesses churches.
A lot of people have the misperception that search marketing is all about organizations acting in their own self interest. It’s businesses trying to improve their rankings so they can get more customers than their competitors. It’s First Baptist Church trying to get ahead of First Presbyterian Church so they can get more members.
We need to have a bigger, kingdom view of SEO
- What difference would it make in your community if the top 10 churches listed in Google were Christian vs cults?
- What difference would it make in your community if the top 10 counseling centers, pregnancy centers, food banks, life coaches, and more were Christian vs not Christian?
Now multiply that time millions of communities around the globe.
- What difference would it make if the top 10 search listings for “Who is Jesus?” were Christian vs not Christian?
Now multiply that times thousands of related phrases and hundreds of languages.
4 Action Steps To Advance
the Kingdom View of SEO
We have a real opportunity to spread the gospel and advance the kingdom of God through search engines. To do that, though, we need to take action and seize this opportunity. Here are 4 things each one of us can do
1) Raise awareness. We need to help more and more Christians understand the critical importance of search engines. Talk about it regularly with your church leaders. Blog about it, tweet about it, Facebook about it. Share articles showing how Christian organizations are changing lives after people find them in search engines.
2) Optimize your own sites. Do your part to make sure your Christian church, school, ministry, or business is as prominent as possible in search engines. That’s probably not going to be easy. You’re probably going to have to learn a whole lot about SEO or get someone to help you with it.
3) Connect with others … who recognize the importance of SEO on blogs, Twitter, Facebook, and Linked in. Help others by sharing their content, commenting on their posts, guest blogging and publishing guest blog posts on your blog.
4) Share your insight. Search marketing is constantly changing. Search engines are changing their algorithms, developers are creating new SEO tools, SEOs are experimenting with new techniques. Instead of hoarding knowledge, let’s help one another optimize better.
That’s what we’re trying to accomplish. That’s the motivation behind Christian SEO Guys.
What do you think of this bigger, kingdom worldview of SEO?
Which of the 4 steps above do you feel motivated to act on?
Taken from: http://blog.ourchurch.com/ Thanks a lot to Paul Steinbrueck who is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck
Why Companies Need SEO
How many times have we all heard the phrase, "Google it"? Even with the emergence of social networking platforms like Facebook and Twitter, most people (and potential customers) still turn to the search engines to find what they are looking for. Because of this, it is imperative that your company's website and SEO strategy be at the top of their game, no matter if you are in Washington, DC or Los Angeles, California.
As opposed to some forms of advertising, an SEO campaign should be looked at as a medium to long term investment. It may take weeks or even months for SEO work to impact organic search results (usually longer in more competitive markets). While generating leads from these results will take more time than the immediate benefits of a search engine marketing/PPC campaign, the end rewards will be much more valuable. Once your site begins to rank well organically, it will most likely maintain those high rankings for years.
SEO Services
These are just some of the local SEO Services that we can offer your company:
As opposed to some forms of advertising, an SEO campaign should be looked at as a medium to long term investment. It may take weeks or even months for SEO work to impact organic search results (usually longer in more competitive markets). While generating leads from these results will take more time than the immediate benefits of a search engine marketing/PPC campaign, the end rewards will be much more valuable. Once your site begins to rank well organically, it will most likely maintain those high rankings for years.
SEO Services
These are just some of the local SEO Services that we can offer your company:
- SEO Site Audit/Review
- Competitor Analysis
- Ongoing SEO Campaigns
- Landing Page Design, Optimization & SEO Copywriting
- Social Media Marketing, Optimization & Management
- SEO Training for your in-house staff
Simply put, investing in search engine optimization will get more qualified visitors to your company's website - which will then in turn generate more leads and sales.
In need of local SEO consulting or internet marketing services in Maryland, Virginia or DC? Contact Gospel Marketing today!
Innovacion en Marketing - Aportes
Cada día encontramos nuevas noticias, herramientas y servicios que nos gusta compartir en este espacio. Pero, también nos interesa saber qué temas son de tu interés, qué te gustaría aprender con nosotros y qué nuevos proyectos han sido de tu interés y te gustaría promover. Nos interesa escucharte. #gospelmarketing
7 SOCIAL MEDIA Tips
Here are some tips, based on our experiences with Facebook, blogging and LinkedIn.
1. If you feel any fear, take a class. Having someone explain everything to you in simple terms and easy steps makes it all much easier.
2. Share your view of the product or service, not just price deals. Let people see the brands or products through your eyes and your experiences; it’ll inspire them to have their own beautiful brand experiences.
3. Delegate some of the posting so one person doesn’t have to do it all.
4. Communicate with your followers. If someone posts a photo of their child or grandchild, post a comment complimenting them.
5. If you’ve got a YouTube channel, make sure you’re cross-posting your videos.
6. LinkedIn is a useful tool for finding corporate clients. Link your Facebook posts to your LinkedIn account so you don’t have to do double posting.
2. Share your view of the product or service, not just price deals. Let people see the brands or products through your eyes and your experiences; it’ll inspire them to have their own beautiful brand experiences.
3. Delegate some of the posting so one person doesn’t have to do it all.
4. Communicate with your followers. If someone posts a photo of their child or grandchild, post a comment complimenting them.
5. If you’ve got a YouTube channel, make sure you’re cross-posting your videos.
6. LinkedIn is a useful tool for finding corporate clients. Link your Facebook posts to your LinkedIn account so you don’t have to do double posting.
7. Be natural and write like if you are talking to a friend.
Social Media Explained
Whether you own a small business, like a pizzeria, restaurant, sandwich shop, ice cream shop or what have you… Social Media is here to help! In this post we will briefly go over what you can do to make the most of the multiple Social Media Sites. The goal of Social Media Marketing is to engage your customers, the fact that you have a Facebook page, a Twitter account and your sign-up for Foursquare, doesn’t mean you are utilizing the social media market. Think of it as interactive marketing, where you can literally interact with your consumers on a personal level. What other form of advertising allows you to do this, go on take a minute… exactly, NONE.
So whats the next step, now that you are signed up for these sites. Here are some quick ideas for marketing on a few different sites.
Lets start with Facebook, and the goal here is to upload interesting engaging material as well as promotional information. You want to keep people coming back to your page to comment on posts, for top of mind awareness, but you also want to make sure you are letting them know what is happening… Is there a special during happy hour tonight, do you have BOGO medium pizzas only during lunch hours (obviously to boost lunch sales). You also want to post interactive things as well, such as what is your favorite toppings on a pizza. And finally posts that have nothing to do with your restaurant but let the people know you are local and a people person, such as “are you a dog or a cat person”, or “are you going to the town meeting today”? These questions keep people interacting with your site, which in-turn pops up on their wall which their friends can see and in turn boosts your viewership.
With Twitter you are able to engage your customers with real-time information. You are also able to use Twitter to monitor your brand mentions. Twitter is great for announcing new products, or a dinner special for this evening on the same day that it is running. Tweet about a certain popular food that tends to run out quickly, “New batch of Triple Chocolate Fudge will be available tonight!”, “Back by popular Demand, Fiesta Tortilla Soup!” This keeps your regulars up to speed with what you will be serving but also alerts new customers or not so regular customers up to date with what you have. Do you have TV’s in your shop, maybe you’ll be showing a Movie, or the Local Sports Team or keep it super local and have the High School Football game on. Don’t forget to keep your followers engage with posting questions, and replying to them! As well as having contests for existing followers 10th person to post about us gets a $5 gift card, or the 25th person to DM me will receive a free appetizer.
Lets round this up with Foursquare… Tho foursquare and other geolocating sites were a bit on the slow side to get things going with social media, they are starting to get some traction with businesses and consumers. This is just another way to keep your customers engaged with your business. You are able to reward your customers when they check in, maybe its a $5 gift card on their first check-in, and a Free Appetizer on their 10th. You are able to promote check-in giveaways on foursquare, the consumer maybe looking for a place to eat on foursquare by looking whats nearby and you are offering a 1/2 price app with a check in and your competitor is not offering anything… That customer is much more likely to stop in at your restaurant rather than your competitors. On the flip side, you may not promote a special but have a sign when people walk in that states, get a free dessert with a check in. It’s a delightful surprise to the customers that may not have been thinking about checking in to begin with. Oh and don’t forget your mayors, on foursquare that is, these individuals are most likely your regulars and just like a punch card (punch the card for each app and get the 10th one free), why not surprise them with a free entrée/app/dessert or the likes.
More than likely they will post and thank you for it, thus encouraging others to go to your restaurant more to see if they can gain mayorship and maybe get that free offer.
We have been mentioning a lot about FREE this or FREE that and some of you maybe thinking about WHY you should be giving stuff away. And no, I am not saying to give your customer a whole meal for free and say thanks see ya later. I am saying that offering a free appetizer or dessert or a BOGO entrée will lure these customers back another time. Also since they are getting something “Free” they may purchase an extra drink, or appetizer/dessert if they are getting the other one for free. It’s all about being enticing and giving the customers another reason to come back again and again (besides your delicious food!).
And finally, the only way your social media marketing will work is if you STICK WITH IT. You cannot post once a month, or tweet every other week, your audience will stop following you and will continue to follow a company that is keeping them engaged. Take some time and sit down to put together a social media marketing plan once a month, this way everything is laid out for you and you are able to maintain that plan throughout the month. Rather than trying to figure it out day-to-day which will end up costing you time and money and will most likely be ineffective. So what are you waiting for… social media is not going away and will only continue to grow!
So whats the next step, now that you are signed up for these sites. Here are some quick ideas for marketing on a few different sites.
Lets start with Facebook, and the goal here is to upload interesting engaging material as well as promotional information. You want to keep people coming back to your page to comment on posts, for top of mind awareness, but you also want to make sure you are letting them know what is happening… Is there a special during happy hour tonight, do you have BOGO medium pizzas only during lunch hours (obviously to boost lunch sales). You also want to post interactive things as well, such as what is your favorite toppings on a pizza. And finally posts that have nothing to do with your restaurant but let the people know you are local and a people person, such as “are you a dog or a cat person”, or “are you going to the town meeting today”? These questions keep people interacting with your site, which in-turn pops up on their wall which their friends can see and in turn boosts your viewership.
With Twitter you are able to engage your customers with real-time information. You are also able to use Twitter to monitor your brand mentions. Twitter is great for announcing new products, or a dinner special for this evening on the same day that it is running. Tweet about a certain popular food that tends to run out quickly, “New batch of Triple Chocolate Fudge will be available tonight!”, “Back by popular Demand, Fiesta Tortilla Soup!” This keeps your regulars up to speed with what you will be serving but also alerts new customers or not so regular customers up to date with what you have. Do you have TV’s in your shop, maybe you’ll be showing a Movie, or the Local Sports Team or keep it super local and have the High School Football game on. Don’t forget to keep your followers engage with posting questions, and replying to them! As well as having contests for existing followers 10th person to post about us gets a $5 gift card, or the 25th person to DM me will receive a free appetizer.
Lets round this up with Foursquare… Tho foursquare and other geolocating sites were a bit on the slow side to get things going with social media, they are starting to get some traction with businesses and consumers. This is just another way to keep your customers engaged with your business. You are able to reward your customers when they check in, maybe its a $5 gift card on their first check-in, and a Free Appetizer on their 10th. You are able to promote check-in giveaways on foursquare, the consumer maybe looking for a place to eat on foursquare by looking whats nearby and you are offering a 1/2 price app with a check in and your competitor is not offering anything… That customer is much more likely to stop in at your restaurant rather than your competitors. On the flip side, you may not promote a special but have a sign when people walk in that states, get a free dessert with a check in. It’s a delightful surprise to the customers that may not have been thinking about checking in to begin with. Oh and don’t forget your mayors, on foursquare that is, these individuals are most likely your regulars and just like a punch card (punch the card for each app and get the 10th one free), why not surprise them with a free entrée/app/dessert or the likes.
More than likely they will post and thank you for it, thus encouraging others to go to your restaurant more to see if they can gain mayorship and maybe get that free offer.
We have been mentioning a lot about FREE this or FREE that and some of you maybe thinking about WHY you should be giving stuff away. And no, I am not saying to give your customer a whole meal for free and say thanks see ya later. I am saying that offering a free appetizer or dessert or a BOGO entrée will lure these customers back another time. Also since they are getting something “Free” they may purchase an extra drink, or appetizer/dessert if they are getting the other one for free. It’s all about being enticing and giving the customers another reason to come back again and again (besides your delicious food!).
And finally, the only way your social media marketing will work is if you STICK WITH IT. You cannot post once a month, or tweet every other week, your audience will stop following you and will continue to follow a company that is keeping them engaged. Take some time and sit down to put together a social media marketing plan once a month, this way everything is laid out for you and you are able to maintain that plan throughout the month. Rather than trying to figure it out day-to-day which will end up costing you time and money and will most likely be ineffective. So what are you waiting for… social media is not going away and will only continue to grow!
Recomendaciones para tu Landing Page
Truquitos en Word para personas ocupadas
Contar caracteres en Word
Para los que trabajamos en medios de comunicación (bloggeros o personas) es una tarea rutinaria contar los caracteres que hemos escrito, sin embargo para el usuario promedio puede no ser tan necesaria esta labor, sin embargo cuando es indispensable tener este dato conviene saber la ruta más corta para llegar a este dato.Simplemente oprime la siguiente secuencia de teclas:
Alt + H + C
Recuerda que no es necesario que oprimas todas las teclas al mismo tiempo, sólo asegúrate de seguir el orden. Al realizar esta maniobra aparecerá en pantalla el número de caracteres con espacios, sin espacios y palabras que has escrito. Saludos @GospelMarketing
Reflexion de la semana
Get
frases celebres,
Sabiduria
"Quien con sabios anda a pensar aprende; quien con tontos se junta acaba en la ruina". Proverb 13:20
Entrenamiento: Construyendo su sitio web
Con el propósito de mejorar la presencia en internet de pequeñas y medianas empresas de latinos del área metropolitana de Washington DC y Maryland comenzamos en marzo el curso “Como desarrollar y diseñar un sitio web” en asocio y gracias a la invitación de Latino Economic Development Center, LEDC. Durante este seminario cuya duración es de 8 semanas, los asistentes tienen la oportunidad de crear su propio sitio web, conocer las últimas tecnologías de diseño y aclarar sus inquietudes sobre mercadeo en Internet.
Este curso ofrecido por LEDC y dictado por el Profesor Andrés Henao, se enseña una herramienta para construcción y desarrollo de sitios web en Flash. En el curso se puede agudizar el criterio para mejorar la presencia web desde el punto de vista de mercadeo y desde el punto de vista técnico, todo con miras a obtener más clientes y mejorar las ventas. El correcto uso de los medios alternativos, como estar en linea, impactará significativamente su plan de mercadeo y la presencia efectiva en Internet será parte fundamental del crecimiento y prosperidad de su negocio.
LEDC es una organización que busca equipar a Latinos y a otros residentes del área de DC con las destrezas y las herramientas financieras que necesitan para alcanzar un mejor futuro para sus familias y sus comunidades. GospelMarketing es una agencia de mercadeo alternativo y diseñamos a la medida procesos integrales de formación y capacitación empresarial. Mayores informes: LEDC Metro web site.
Entrepreneur in Lagos, Nigeria
Get
entrepreneur,
Nigerian art
Zumba: How We Built a Global Fitness Empire
Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing business.
Highlights: Why We Have Fun at Work Every Day. Watch the full video here: VIDEO.
Training Series: Best Practices in Employment Law
Entrenamiento: Mejores prácticas en leyes de contratación
Best Practices in Employment Law: A Four Part Training Series
The D.C. Bar Pro Bono Program, in partnership with the DC Department of Small & Local Business Development, the DC Small Business Development Center Network and the law firm of Crowell & Moring, is sponsoring a four-part employment law course for small business owners.
When: Wednesday evenings from 5pm to 7pm. beginning April 10, 2013.
As part of the course, you will receive an overview of DC's employment laws as they apply to small businesses, including:
- Hiring, Firing, and Performance Management;
- Employee Compensation and Classification;
- Wage and Hour Laws;
- Distinction between Employees and Independent Contractors; and
- Employment Discrimination
The course will be taught by employment law experts with experience dealing with small businesses. It is designed for sole proprietors, members of business partnerships, general managers and owners of LLCs.
The sessions will take place at the offices of Crowell & Moring, 1001 Pennsylvania Avenue NW. (One block from Metro Center on the Red, Blue and Orange lines.) There is a $25 charge for the series to cover the cost of materials. Participants will receive a certificate of completion for from the D.C. Bar Pro Bono Program, DC SBDC and the DSLBD.
To register, please go HERE
Best,
Community Economic Development Project Team
DC Bar Pro Bono Program
1101 K Street NW, Second Floor
Washington DC 20005
(202) 737-4700 ext. 3369
(202) 626-3474 (fax)
dmaxwell@dcbar.org
Que es google adwords keyword tool
Get
CPC,
Google Adwords,
KeywordTool
Google Adwords Keyword Tool o en español conocida como herramienta de palabras clave de Google es una herramienta que ayuda bastante en el proceso de investigación de mercado para el desarrollo correcto de una estrategia de mercadotecnia en línea.
Nuevos retos para el 2013
Apreciados
amigos de GospelMarketing,
Les comparto esta breve nota para
desearles un feliz comienzo de labores académicas y profesionales. Les invitamos a escuchar este audio para compartirles qué hay de nuevo y de bueno para este periodo! [LINK]Gracias por estar con nosotros en el 2012.
Seguimos en un año de crecimiento en
operaciones comerciales y buscamos
proactivamente seguir apoyando a las empresas y organizaciones no
gubernamentales a entregar soluciones alternativas en mercadeo, emprendimiento
y negocios en Internet, desde una óptica alternativa al mundo. Como pioneros en
el mercado de GospelMarketing en los Estados Unidos, siempre estamos buscando
nuevas oportunidades y alianzas para fortalecer el tejido empresarial latino y
tenemos la certeza que el 2013 no será la excepción. Hay sabiduría del cielo
para aumentar sus ganancias y reducir sus gastos y eso
está disponible para todos, no solamente para los religiosos.
Jesús dijo: «Pero cuando venga el Espíritu de verdad,
él os guiará a toda la verdad; porque no hablará por su propia cuenta, sino que
hablará todo lo que oyere, y os hará saber las cosas que habrán de venir» (Juan
16:13).
Los empresarios necesitamos
más que conocimiento humano o prácticas administrativas de vanguardia, los
emprendedores necesitamos sabiduría sobrenatural para enfrentar
los nuevos retos de la economía mundial. Se necesita integridad para nuevos dilemas éticos y se necesita creatividad para no seguir obteniendo las mismas respuestas. En GospelMarketing seguiremos entregando soluciones innovadoras para que
los negocios prosperen aún en tiempos de crisis.
Mil gracias, Dios les bendiga y que el
2013 sea un año a cielos abiertos para ustedes y sus familias.
¡Hasta Pronto!
Andres Henao
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