Showing posts with label green marketing. Show all posts
Showing posts with label green marketing. Show all posts

Green Hosting

Nos ha llegado información a través de un contacto de Arblog sobre una campaña que están realizando para promover el "hosting verde", de cara a fomentar la sostenibilidad en las empresas de servicios de internet. Se trata de incentivar la contratación de servicios verdes, y la plantación de árboles mediante la organización "Trees for the Future".
 
El tema me ha interesado, y navegando un poco he encontrado a Green Hosting, una empresa canadiense que dice ser el primer servicio de hosting de aquel país alimentado totalmente por energías verdes, (concretamente, energía eólica) suministradas por compañías con certificado de gestión ambiental tanto para generación como para distribución de energía.

Y no son los únicos, Google nos muestra unos cuantos resultados, como Go Green Hosting entre otros. Como ves, podemos contribuir a la sostenibilidad energética alojando nuestras páginas web en servidores "verdes", una forma más de ahorrarnos emisiones de CO2 a la atmósfera. Esperemos que sigan proliferando estos servidores, evitando así que Internet contribuya al cambio climático. 

DESARROLLANDO TEJIDO SOCIAL CON RECICLADORES

Por nuestra parte estamos comprometidos con un proyecto de construcción de tejido social en barrios marginados de la ciudad de Medellín. Hay una propuesta de formación desde valores, en diferentes competencias técnicas en materia ambiental, empresarial y de mercadeo para esta ciudad.

Si quieres conocer los proyectos que estamos adelantando en materia de formación y capacitación ambiental, a organizaciones y coperativas de recicladores, te invitamos a que conozcas lo que se está haciendo en Medellín, Colombia.


Follow us - Síguenos en:

Church Saves $268,000 By Going Green


The First Baptist Church in Springdale, Ark., which has about 6,000 in attendance on Sunday mornings, implemented an energy savings plan in the last year and managed to save $268,000. The plan involves simple, practical things like shutting off the lights, powering down computers at night and turning down the thermostat over night.

"We tell our [staff]: Hey, act like you're at home," says Ben Mayes, the church's executive leader of finance, explaining how simple the changes are. "I think biblically, you're called to be good stewards of what God blesses you with, and I think that's the underlying reason why you do it."

A few things we can learn:
  • They partnered with a company called Energy Education. Churches partnering with things can be a huge win and a great show of what God calls us all to.
  • They focused on two types of stewardship. This is an issue about the environment and the economy. This encourages people who care about each of these things. (Although, of course, people will still find a way to get upset.)
  • They taught. They did this, but they let their members and other church know about it to spread the word that they can help too.
  • They made sacrifices. The thermostat settings changed throughout the week (but not on Sunday), and people cut back. This helps make the goal personal and, in a small way, encourages people to live a life of sacrifice.
In the end it's easy money saved in a tight economy that can be used for something more important. And it communicates your church's priorities. Remembering to turn off the lights to do more missions--that's good marketing. (via Monday Morning Insight)

Do you want to kow strategies about Green Marketing, visit: http://thegreenmarketing.blogspot.com/